Land Agency

Continuum understand development land is a valuable asset and landowners have one opportunity to generate the best financial return from their site. We offer expert land agency advice on all matters concerning:

  • Option agreements
  • Promotion agreements
  • Joint venture agreements
  • Direct sale and acquisitions

Our wider knowledge and experience allows us to offer advice which goes beyond that of a standalone land agency. Through exposure to the full development process we have established robust approaches for land agreements which provide the best possible solution for clients while avoiding many of the pitfalls and risks that can occur as developments progress.

As part of the process, we undertake a forensic review of any proposed terms, consider the site-specific opportunities and constraints, assess the financial viability and feasibility of the subject site, review the financial performance of schemes in the locality, and evaluate the planning risk. When advising landowners, we promote the site through our network of connections to achieve the best outcomes.

We pride ourselves on providing a personalised service bespoke to each client, ensuring to understand their unique needs and long-term goals. Our clients include private landowners, local authorities, house builders and developers.

Our successes include agreeing favourable terms on various Option Agreements on behalf of landowners. We also work with a number of Local Authorities in the identification and strategic delivery of land projects. Our in-depth knowledge of the planning and development process means that we can help clients to identify new development opportunities across their portfolios and thereby create added value.

Development agreements

Continuum advise on all forms of development agreements including options, promotion and joint venture agreements. We act for landowners and developers on the creation and implementation of agreements to ensure best value is achieved for their most valuable asset.

Development appraisals and market feasibility studies

Continuum are specialists in the preparation of development appraisals for both public and private sector led projects. Each project has its own tailored approach, from the in-depth analysis of relevant market evidence to inform inputs, to the creation of financial modelling tools utilised to appraise and create sustainable development projects.

Sale or acquisition of development land

Continuum’s knowledge of the development land sales and acquisition process allows us to provide tailored advice on the most appropriate method to maximise the value of our clients' site.

Direct negotiations

Through our work with housebuilders and developers, we are able to directly broker agreements with landowners, reducing the challenges of an extended negotiation process.

The development continuum

Continuum offer a comprehensive service from start to finish, advising on all aspects of the development process from acquisition, viability and feasibility, planning promotion, and disposal. Continuum also advise on development agreements and options agreements acting for landowners, land promoters, developers, and the public sector in developing strategies for promoting land through the planning system.

Related Projects


Developer Site Introduction

Asset 2

Landowner Option Agreement

Asset 2

Land Acquisition

Asset 2
Asset 4
Asset 5

“The Continuum team have been part of the successful Wokingham Town Centre regeneration team since 2008 providing a wide range of development advice including land acquisition, procurement and financial viability”

Director of Commercial Property

Wokingham Borough Council

“Continuum have been integral in managing the development process and securing funding for the Godley Green Garden Village project”

Head of Major Programmes

Tameside Metropolitan Borough Council

"Continuum have provided advice on a range of projects to Chorley Borough Council and latterly South Ribble. Their expertise in Viability in Planning has been invaluable in helping both Chorley and South Ribble secure much needed affordable housing and s106 contributions from Developers and Housebuilders."

Chief Executive

Chorley Borough Council

“Continuum have been an integral part of the Trivselhus UK team in delivering high quality, sustainable, Swedish homes into the UK marketplace”

Development Director


"Following the appointment of Continuum, their professional and forensic review of viability cases has resulted in the Council being able to robustly challenge developers’ assertions relating to viability."

Head of Major Planning Projects

Trafford Council